Gucci: Forever Now (with Charlotte Casiraghi)

When you put together one of the most beautiful fashion brands and one of the most beautiful girls, you can get nothing else but a pure perfection. But this brand and this girl go beyond the beauty. Both have style, grace, and they both have the x factor. 

Ravishing granddaughter of famous Grace Kelly, once again stood in front of the camera, of famous photographer Peter Lindbergh. With a long wavy hair, falling down naturally and a silky scarf in petroleum color, streaked with red lines, tied around her head, Charlotte represented the "new Gucci look" for this this season, when it comes to fashion for riding. Opposite from spring/summer 2012 fashion trend- Candy trend (pastel colors wrapped up in romance), Frida Giannini (Gucci's creative director) gave us royal rock chic by putting the dark red jacket over the black turtleneck, that Charlotte wears in this new campaign.

And royal rock chic it is. When Gucci decided to work with princess Casiraghi, only the best could come out of that. Their first collaboration was very successful, so they continued... and now, after two years, they gave us, once again, one of the best sport campaigns. 

"She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport. While designing her riding wardrobe, I have gained an appreciation for her innate ability to combine family traditions with a uniquely modern attitude... Charlotte brings the spirit of Gucci to life so elegantly"- said Frida.  

The new 'Forever Now' campaign will appear worldwide from March 7. 

Kada spojite jedan od najlepših modnih brendova i jednu od najlepših devojaka, dobićete ništa drugo  nego čisto savršenstvo. Ali ovaj brend i ova devojka prevazilaze lepotu. Oboje imaju stil, gracioznost, i oboje imaju x faktor.

Zanosna unuka čuvene Grejs Keli, ponovo je stala pred foto kameru čuvenog fotografa Piter Lindberga. Sa dugom talasastom kosom, koja pada prirodno i svilenksatom maramom petrolej boje, protkane crvenim linijama, vezane oko njene glave, Šarlot je predstavila novi "Guči izgled" za ovu sezonu, kada je jahanje u pitanju. Suprotno od modnog trenda za proleće/leto 2012 - "Candy" trenda (pastelne boje obmotane romantikom), Frida Đanini (kreativni direktor Gučija), dala nam je kraljevski rok šik, stavljanjem bordo crvenog blejzera preko crne rolke, koju Šarlot nosi u novok kampanji.

Kraljevski rok šik i jeste. Kada je Guči odlučio da radi sa princezom Kaziragi, samo najbolje je moglo  proisteći iz toga. Njihova prva saradnja je bila veoma uspešna, pa su nastavili sa njom...i sada, nakon dve godine, dali su nam jednu od najboljih sportskih kampanji.

"Ona ne samo da otelotvoruje lepotu i gracioznost konjanice, ali je takođe i divna ambasadorka sporta. Dok sam dizajnirala njinu odeću za jahanje, stekla sam zahvalnost prema njenoj urođenoj sposobnosti za kombinovanje porodičnih tradicija sa jedinstveno modernim stavom... Šarlot unosi duh Gučija u život tako elegantno" - rekla je Frida

Nova kampanja "Zauvek Sada", će se pojaviti u svetu od 7. marta.

Making of "Forever Now"

Pravljenje kampanje "Zauvek Sada"